:root{--navy:#063b59;--dark:#072e44;--deep:#092b3c;--blue:#08739a;--sky:#d7e9f0;--aqua:#c3e1e8;--cream:#f8f8f5;--paper:#fff;--ink:#132e3d;--muted:#657783;--border:#e0e7e8;--lime:#dbefd9;--pink:#e7f1f1;--shadow:0 20px 55px rgba(5,40,62,.08);--serif:Georgia,'Times New Roman',serif;--sans:Inter,'Aptos','Segoe UI',Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:112px}body{margin:0;color:var(--ink);background:#fff;font-family:var(--sans);font-size:16px;-webkit-font-smoothing:antialiased}body.modal-open{overflow:hidden}a{color:inherit;text-decoration:none}button{font:inherit;cursor:pointer}button:focus-visible,a:focus-visible{outline:3px solid #3dafe2;outline-offset:4px}img{max-width:100%;display:block}h1,h2,h3,h4,p{margin-top:0}h1,h2{font-family:var(--serif);font-weight:400;letter-spacing:-.051em}h2 em,h1 em{color:var(--blue);font-weight:400}h3{letter-spacing:-.028em}p{line-height:1.68}.reading-progress{height:3px;background:linear-gradient(90deg,#079bba,#0a547e,#eeac8f);width:0;position:fixed;left:0;top:0;z-index:200}.sitebar{position:fixed;z-index:120;top:17px;width:100%;pointer-events:none}.sitebar-inner{pointer-events:auto;max-width:1450px;margin:auto;border-radius:40px;background:rgba(255,255,255,.97);border:1px solid rgba(202,220,226,.88);box-shadow:0 15px 45px rgba(5,47,70,.1);height:72px;padding:0 18px;display:flex;align-items:center;justify-content:space-between;gap:20px;backdrop-filter:blur(18px)}.brand-pair{flex-shrink:0;display:flex;align-items:center;gap:12px}.clinic-mark{background:#075178;padding:4px 7px;border-radius:4px}.clinic-mark img{width:164px;height:auto}.brand-x{color:#a5b1b5;font-size:22px}.agency-mark{width:113px;height:auto;object-fit:contain}.nav-links{display:flex;align-items:center;gap:18px;white-space:nowrap}.nav-links a{font-weight:650;color:#53626a;font-size:12px;transition:color .2s}.nav-links a:hover,.nav-links a.active{color:#005e80}.bar-actions{display:flex;align-items:center;gap:8px}.print-btn{border:1px solid #d6e3e6;color:#06577a;border-radius:50px;background:white;font-size:11px;font-weight:800;padding:13px 16px;white-space:nowrap}.print-btn:hover{background:#eaf5f9}.menu-btn{display:none;background:none;border:0;font-size:22px;color:var(--navy)}.section{position:relative;padding:120px 0;overflow:hidden}.section-inner{width:min(1330px,calc(100% - 90px));margin:auto;position:relative}.hero{padding-top:175px;padding-bottom:54px;background:linear-gradient(135deg,#fbfcfc 0%,#edf6f8 64%,#fafafa 100%);min-height:900px}.hero-bg-dot{position:absolute;border-radius:50%;filter:blur(8px);opacity:.3;pointer-events:none}.dot1{width:500px;height:500px;top:-180px;right:-190px;background:#b8d9e5}.dot2{width:270px;height:270px;bottom:-180px;left:-90px;background:#e9f7e7}.hero-overline{font-size:11px;letter-spacing:.2em;font-weight:800;color:#326b83;display:flex;align-items:center;gap:13px;margin-bottom:55px}.pulse-dot{width:9px;height:9px;background:#1caac1;border-radius:100%;box-shadow:0 0 0 5px #d2f3f4}.pill{display:inline-flex;border-radius:40px;padding:6px 12px;font-size:10px;letter-spacing:.1em}.subtle{background:#eff5f7;color:#668392}.hero-layout{display:grid;grid-template-columns:1.2fr .8fr;gap:80px;align-items:center}.eyebrow{font-size:11px;letter-spacing:.19em;font-weight:850;color:#197493;margin-bottom:21px}.eyebrow-blue{color:#04678c}.hero h1{font-size:clamp(65px,7.5vw,118px);line-height:.98;margin:0 0 35px;color:#073b56}.hero h1 em{font-style:italic}.lede{font-size:20px;color:#596f7b;max-width:630px;line-height:1.64;margin-bottom:31px}.hero-ctas{display:flex;gap:11px;flex-wrap:wrap}.btn{display:inline-flex;gap:20px;align-items:center;justify-content:center;border-radius:99px;padding:18px 24px;font-size:13px;letter-spacing:.005em;font-weight:800;border:1px solid transparent;transition:transform .2s,background .2s}.btn:hover{transform:translateY(-2px)}.btn-dark{background:var(--navy);color:white}.btn-dark:hover{background:#075c81}.btn-ghost{color:#075274;border-color:#c0d7df;background:white}.btn-white{color:#075178;background:white}.btn-outline-white{background:transparent;color:white;border-color:rgba(255,255,255,.45)}.note{font-size:12px;color:#7e8c96;margin:35px 0 0;max-width:520px}.note strong{color:#275571}.hero-art{height:480px;background:radial-gradient(circle at 78% 15%,#187b9f 0%,#064b70 32%,#072f48 100%);border-radius:30px;box-shadow:0 35px 55px rgba(4,58,87,.21);padding:33px;position:relative;overflow:hidden;color:white;display:flex;flex-direction:column;justify-content:space-between;isolation:isolate}.hero-art-top,.hero-art-line,.hero-art-foot{position:relative;z-index:2;display:flex;justify-content:space-between;align-items:center}.hero-art-top{font-size:11px;letter-spacing:.15em;font-weight:800;color:#d2eaf1}.micro-symbol{font-size:35px;color:#b4e5eb}.hero-art-title{z-index:2;position:relative;font:normal clamp(34px,3.1vw,51px)/1.13 var(--serif);letter-spacing:-.035em;margin:25px 0 40px;max-width:480px}.hero-art-title i{color:#b8dfe9}.hero-art-line{font-size:9px;letter-spacing:.09em;opacity:.78;gap:6px}.hero-art-line span{padding:11px 9px;border:1px solid #528398;border-radius:20px;min-width:30%;text-align:center}.hero-art-foot{font-size:10px;color:#d0ecf3;gap:8px;margin-top:17px}.orb{position:absolute;border:1px solid rgba(255,255,255,.17);border-radius:50%;z-index:1}.orb-a{width:370px;height:370px;top:25px;right:-170px;box-shadow:0 0 0 50px rgba(255,255,255,.03),0 0 0 110px rgba(255,255,255,.02)}.orb-b{width:170px;height:170px;bottom:-90px;left:-70px}.hero-bottom{margin-top:75px;border-top:1px solid #cbdfe6;display:grid;grid-template-columns:repeat(4,1fr)}.metric{padding:25px 25px 20px 0;display:flex;flex-direction:column;gap:7px;min-width:0}.metric+.metric{padding-left:34px;border-left:1px solid #cbdfe6}.metric-number{font:normal 49px/1 var(--serif);letter-spacing:-.045em;color:#074e70}.metric-unit{font:normal 19px var(--sans);color:#728a98}.metric-label{font-size:12px;font-weight:600;color:#627c8b}.cream{background:var(--cream)}.white{background:white}.softblue{background:#f1f7f8}.section-kicker{display:flex;align-items:center;gap:24px;font-size:11px;font-weight:850;letter-spacing:.18em;color:#3a7184;margin-bottom:30px}.section-kicker .line{height:1px;width:45px;background:#adc9d0}.section-kicker>span:last-child{font-size:10px;color:#8596a0}.split-title{display:grid;grid-template-columns:1.35fr .65fr;align-items:end;gap:70px;margin-bottom:56px}.split-title h2{font-size:clamp(43px,4.75vw,75px);color:#073b56;line-height:1.08;margin:0}.split-title p{font-size:16px;color:#697d89;max-width:425px;margin:0 0 6px}.insight-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.insight-card{border-radius:24px;background:white;padding:28px 26px 31px;min-height:330px;display:flex;flex-direction:column;border:1px solid #e2e9e9;box-shadow:0 12px 30px rgba(9,69,89,.035)}.card-count{font-size:10px;font-weight:850;letter-spacing:.12em;color:#7e8d97;margin-bottom:25px}.chip{display:inline-flex;align-self:flex-start;background:#e7f4f8;color:#0d6889;border-radius:40px;padding:7px 11px;font-size:10px;font-weight:800;margin-bottom:18px}.chip.warn{background:#fff2e8;color:#955f38}.insight-card h3{font-size:23px;line-height:1.16;color:#133f52;margin-bottom:15px}.insight-card p{font-size:14px;color:#697881;line-height:1.6}.text-link{display:inline-block;color:#08759d;font-weight:800;font-size:12px;margin-top:auto;padding-top:14px}.summary-strip{display:grid;grid-template-columns:repeat(4,1fr);margin-top:25px;background:#d9eaee;border-radius:19px;padding:25px}.summary-strip>div{padding:5px 20px;border-right:1px solid rgba(9,87,108,.15)}.summary-strip>div:last-child{border:0}.summary-strip small,.summary-strip b{display:block}.summary-strip small{font-size:11px;color:#637e89;margin-bottom:9px}.summary-strip b{font-size:13px;color:#16495c}.data-grid{display:grid;grid-template-columns:1.5fr .5fr;gap:16px}.big-data{background:#0a4767;color:white;border-radius:24px;min-height:450px;padding:30px 35px;overflow:hidden;position:relative}.big-data:before{content:'';position:absolute;right:-90px;top:-120px;width:350px;height:350px;background:#14698e;border-radius:50%;filter:blur(60px);opacity:.5}.big-data-label{letter-spacing:.14em;font-size:10px;color:#bad8e3;font-weight:800;position:relative}.big-data-num{font:normal 83px/1 var(--serif);letter-spacing:-.06em;margin:18px 0 7px;position:relative}.big-data-num span{font:normal 15px var(--sans);letter-spacing:0;color:#c2d8e0}.data-annotation{font-size:11px;color:#bad9e2}.traffic-chart{width:100%;margin-top:35px;position:relative}.traffic-chart svg{width:100%;display:block;overflow:visible}.chart-months{display:flex;justify-content:space-between;font-size:9px;color:#b5d5e3;margin:5px 2px 0;letter-spacing:.06em}.stat-tower{display:grid;grid-template-rows:repeat(3,1fr);gap:14px}.stat-tile{border:1px solid #e3eaec;border-radius:20px;padding:24px 28px;display:flex;flex-direction:column;background:#f7fafb}.stat-tile span{font-size:12px;color:#617e89;font-weight:700}.stat-tile strong{font:normal 50px/1.1 var(--serif);color:#075476;margin:8px 0}.stat-tile small{font-size:11px;color:#8c9ba3}.small-suffix{font:normal 14px var(--sans);color:#829ba4}.chapter-heading{margin:65px 0 22px;display:flex;justify-content:space-between;align-items:end;gap:30px}.chapter-heading h3{font-size:31px;margin:0;color:#16485e}.chapter-heading .eyebrow{margin-bottom:10px}.chapter-heading>p{font-size:12px;color:#87949b;text-align:right;max-width:340px;margin:0}.table-wrap{overflow-x:auto;border:1px solid #e1e8e9;border-radius:19px}.audit-table{width:100%;border-collapse:collapse;min-width:780px;font-size:13px}.audit-table th{background:#edf5f7;color:#436473;text-transform:uppercase;letter-spacing:.08em;font-size:10px;text-align:left;padding:18px 20px}.audit-table td{padding:16px 20px;border-top:1px solid #e8edef;color:#627681}.audit-table td:first-child{color:#124257;font-weight:750}.rank{font-weight:850;color:#0b6684;background:#e4f4f8;padding:5px 10px;border-radius:18px}.rank.pos{background:#e7f4e7;color:#31774a}.rank.low{background:#fdf0ea;color:#995f38}.footnote{font-size:11px;color:#87949c;margin:14px 0 0;line-height:1.65}.issues-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:13px}.issue-card{border:1px solid #e2e9eb;border-radius:18px;padding:25px 23px 21px;background:#fff;min-height:245px;display:flex;flex-direction:column}.issue-count{font:normal 35px var(--serif);color:#0d688b}.issue-count span{font:normal 11px var(--sans);color:#94a3aa}.issue-card h4{font-size:17px;color:#133d51;margin:12px 0 9px}.issue-card p{font-size:13px;color:#697a84;line-height:1.52;margin:0 0 22px}.issue-card>span{color:#0b7094;font-size:9px;letter-spacing:.08em;font-weight:850;margin-top:auto}.callout{margin-top:35px;background:#e9f3f5;border:1px solid #cedfe2;padding:32px;display:flex;align-items:center;gap:25px;border-radius:22px}.callout-icon{background:#0a5b7d;color:#fff;border-radius:50%;min-width:50px;height:50px;display:grid;place-items:center;font:bold 22px var(--sans)}.callout>div:nth-child(2){flex:1}.callout h3{margin:0 0 9px;color:#0c4762;font-size:23px}.callout p:not(.eyebrow){margin:0;font-size:13px;color:#647f8c}.callout .eyebrow{margin:0 0 10px}.perf-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}.perf-panel{background:white;border:1px solid #dfebef;border-radius:23px;padding:32px}.perf-panel.emphasis{border-color:#a4cbd7;box-shadow:0 15px 35px rgba(5,79,105,.06)}.perf-head{display:flex;align-items:center;gap:15px}.device-emoji{height:44px;width:44px;display:grid;place-items:center;border-radius:12px;background:#e8f3f6;font-size:29px;color:#0a6280}.perf-head small{font-size:10px;font-weight:800;letter-spacing:.12em;color:#8b9ca2}.perf-head h3{margin:5px 0 0;color:#124660;font-size:18px}.perf-dot{margin-left:auto;width:11px;height:11px;border-radius:50%}.perf-dot.good{background:#4fac89}.perf-dot.alert{background:#db9467}.perf-main{margin:35px 0 20px;display:flex;align-items:baseline;gap:14px;flex-wrap:wrap}.perf-main>span{font-size:12px;color:#607b86;flex-basis:100%}.perf-main strong{font:normal 75px/1 var(--serif);color:#0b4c6a}.perf-panel.emphasis .perf-main strong{color:#b56f47}.perf-main strong span{font:normal 24px var(--sans)}.perf-main small{font-size:11px;color:#92a2aa}.perf-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}.perf-stats div{background:#f3f8f9;border-radius:11px;padding:12px}.perf-stats span{font-size:10px;color:#8c9ca4;display:block;margin-bottom:8px}.perf-stats b{color:#1a566c;font-size:15px}.perf-progress{height:6px;background:#e3ebec;border-radius:30px;overflow:hidden;margin-top:25px}.perf-progress span{display:block;height:100%;background:#3c9eac;border-radius:30px}.emphasis .perf-progress span{background:#d79d72}.priorities{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:40px}.priorities>div{display:flex;align-items:flex-start;gap:17px}.priority-number{font:normal 29px var(--serif);color:#3d92a9}.priorities h4{font-size:17px;color:#114663;margin:2px 0 10px}.priorities p{font-size:13px;color:#70838c;margin:0}.social-top{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-bottom:22px}.social-proof{border:1px solid #dce9ed;border-radius:18px;background:#f5fafb;padding:20px 26px;display:flex;gap:24px;align-items:center}.social-number{font:normal 51px var(--serif);color:#115a79}.social-proof b{font-size:13px;display:block;color:#16485d;margin-bottom:5px}.social-proof span{font-size:10px;color:#849aa4;display:block;line-height:1.4}.network-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}.network-card{min-height:330px;background:#fff;border:1px solid #e0e8ec;border-radius:19px;padding:19px;display:flex;flex-direction:column}.network-title{display:flex;align-items:center;gap:10px;margin-bottom:24px}.network-icon{width:42px;height:42px;border-radius:12px;display:grid;place-items:center;background:#0b6087;color:white;font-weight:900;font-size:20px}.network-icon.ig{background:linear-gradient(135deg,#a842a5,#dd8b69)}.network-icon.yt{background:#d85454}.network-title h3{font-size:16px;margin:0 0 6px}.verify,.unclear{font-size:8px;letter-spacing:.06em;font-weight:850;color:#278869;white-space:nowrap}.unclear{color:#b27b53}.network-card p{font-size:12px;color:#667b85;line-height:1.6;min-height:126px}.network-row{display:flex;justify-content:space-between;gap:8px;padding:11px 0;border-top:1px solid #e7ebed;font-size:10px;color:#8797a0}.network-row b{color:#24566a}.network-card a{font-size:11px;color:#0b7498;font-weight:800;margin-top:auto;padding-top:15px}.linkedin-deep{display:grid;grid-template-columns:1fr 1fr;gap:55px;margin:55px 0 25px;align-items:center}.linkedin-copy h3{font:normal 40px/1.12 var(--serif);letter-spacing:-.045em;color:#0e4665}.linkedin-copy>p:not(.eyebrow){color:#657c87;font-size:15px}.mini-actions{margin-top:28px}.mini-actions div{padding:13px 0;border-top:1px solid #e1e8eb;display:flex;align-items:center;gap:15px;font-size:13px;color:#54717e}.mini-actions b{color:#0f7c9e;font:normal 22px var(--serif)}.screenshot-frame{border-radius:20px;overflow:hidden;box-shadow:0 20px 40px rgba(7,57,77,.14);border:1px solid #dfebef;background:#fff}.frame-bar{padding:11px 16px;background:#edf6f8;display:flex;align-items:center;gap:5px}.frame-bar i{width:6px;height:6px;background:#bdcbd2;border-radius:100%}.frame-bar span{margin-left:auto;font-size:9px;color:#79919d}.screenshot-frame img{width:100%;height:auto}.frame-caption{font-size:10px;color:#8699a1;display:block;padding:11px 15px}.privacy-note{padding:20px 25px;border-radius:12px;background:#f0f7f6;color:#536d73;font-size:12px;line-height:1.65}.privacy-note strong{color:#145e6b}.journey-section{background:radial-gradient(circle at 100% 0%,#156789 0%,#093f5f 38%,#072d46 100%);color:white}.section-kicker.light{color:#c1e2ec}.section-kicker.light>span:last-child{color:#b1cfda}.section-kicker.light .line{background:#6499ac}.split-title.on-dark h2{color:white}.split-title.on-dark h2 em{color:#b8dfeb}.split-title.on-dark p{color:#b7cdd5}.journey-panel{padding:32px;border-radius:25px;background:white;color:#163e51;box-shadow:0 30px 60px rgba(3,25,40,.21)}.journey-steps{display:grid;grid-template-columns:repeat(7,1fr);gap:10px;position:relative;margin-bottom:34px}.journey-steps:before{content:'';position:absolute;top:30px;left:7%;right:7%;height:2px;background:#dce7eb;z-index:0}.journey-steps button{position:relative;z-index:1;border:0;background:none;display:flex;align-items:center;flex-direction:column;gap:10px;color:#7d929c;font-weight:700;font-size:12px}.journey-steps button span{width:60px;height:60px;display:grid;place-items:center;border-radius:50%;background:#f5f9fa;border:1px solid #d9e6eb;font:normal 20px var(--serif);transition:all .2s}.journey-steps button.active span{background:#0b6587;color:white;border-color:#0b6587;box-shadow:0 8px 20px #b1dbe5}.journey-steps button.active{color:#075e80}.journey-content{background:linear-gradient(120deg,#063c59,#0d6b8d);border-radius:21px;padding:35px;display:grid;grid-template-columns:.95fr 1.05fr;gap:35px;color:white;min-height:340px;align-items:center}.journey-main>p{font-size:10px;letter-spacing:.18em;color:#b1d9e7;font-weight:850}.journey-main h3{font:normal 39px/1.14 var(--serif);letter-spacing:-.035em;max-width:450px;margin:20px 0}.journey-main span{font-size:14px;color:#bdd9e3;line-height:1.65}.journey-cards{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}.journey-cards>div{background:#ffffff13;border:1px solid #ffffff23;border-radius:15px;padding:20px;min-height:105px}.journey-cards small{font-size:9px;font-weight:850;color:#c2ebf2;letter-spacing:.08em}.journey-cards p{margin:12px 0 0;font-size:13px;color:#e0eef2;line-height:1.45}.campaign-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:15px}.campaign-card{height:270px;padding:24px;border:1px solid #e2e7e8;background:white;text-align:left;border-radius:22px;display:flex;flex-direction:column;align-items:flex-start;color:#194b62;transition:transform .2s,background .2s,box-shadow .2s}.campaign-card:hover,.campaign-card:focus-visible{background:#075a7b;color:white;transform:translateY(-4px);box-shadow:0 12px 22px #174d6533}.campaign-card small{font-size:10px;letter-spacing:.12em;color:#8e9ca6;font-weight:850}.campaign-card:hover small{color:#a9dce8}.campaign-icon{font-size:37px;color:#0e799b;margin:25px 0 14px;line-height:1}.campaign-card:hover .campaign-icon{color:#bbecf5}.campaign-card h3{font-size:21px;margin:0 0 9px;color:inherit}.campaign-card p{font-size:12px;color:#7b8c94;line-height:1.48;margin:0}.campaign-card:hover p{color:#c6e1e8}.card-arrow{font-size:20px;margin-top:auto;align-self:flex-end}.channel-plan{display:grid;grid-template-columns:1.35fr repeat(4,1fr);gap:14px;margin-top:55px}.channel-plan>div:first-child{align-self:center}.channel-plan h3{font-size:22px;color:#12516d;max-width:300px}.channel-box{background:#edf5f6;padding:21px 17px;border-radius:17px;min-height:125px}.channel-box strong,.channel-box span{display:block}.channel-box strong{font-size:12px;color:#0b5470;margin-bottom:12px}.channel-box span{font-size:11px;line-height:1.5;color:#788994}.roadmap-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.phase{border-radius:23px;padding:32px;border:1px solid #dae7eb;background:#f6f9fa;display:flex;flex-direction:column;min-height:475px}.phase.featured{background:#0a5373;color:white}.phase-header{display:flex;justify-content:space-between;align-items:center;font-size:10px;letter-spacing:.08em;font-weight:850;color:#33748c}.phase-header b{background:#e0edf1;padding:8px 11px;border-radius:20px;color:#1d637d}.phase.featured .phase-header{color:#c2e3ed}.phase.featured .phase-header b{background:#2e7893;color:#e8f7fb}.phase h3{font:normal 32px/1.1 var(--serif);letter-spacing:-.03em;color:#0f506b;margin:32px 0 27px}.phase.featured h3{color:white}.phase ul{padding-left:19px;margin:0 0 25px;display:flex;flex-direction:column;gap:14px}.phase li{font-size:13px;line-height:1.56;color:#617c88}.phase.featured li{color:#d2e8ef}.phase-outcome{border-top:1px solid #cadfe4;font-size:10px;letter-spacing:.08em;font-weight:850;color:#33809b;padding-top:20px;margin-top:auto}.phase.featured .phase-outcome{border-color:#347f98;color:#c6e5ee}.kpi-section{display:grid;grid-template-columns:1fr 2fr;gap:60px;align-items:center;background:#e9f4f6;border-radius:25px;padding:32px;margin-top:45px}.kpi-section h3{font:normal 34px/1.13 var(--serif);letter-spacing:-.03em;color:#0f4d68}.kpi-list{display:grid;grid-template-columns:repeat(2,1fr);gap:15px}.kpi-list>div{border-bottom:1px solid #cbdce1;padding-bottom:17px}.kpi-list span{color:#1a829e;display:block;font-size:10px;font-weight:850;letter-spacing:.12em;margin-bottom:8px}.kpi-list b{font-size:13px;color:#245367}.evidence-section{background:#f7faf9}.evidence-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:15px}.evidence-item{border:1px solid #e0e9ea;border-radius:18px;overflow:hidden;background:white;text-align:left;padding:0;transition:transform .2s,box-shadow .2s}.evidence-item:hover{transform:translateY(-3px);box-shadow:var(--shadow)}.evidence-item img{width:100%;height:195px;object-fit:contain;background:#f2f4f5;padding:10px}.evidence-item span{display:flex;gap:12px;align-items:center;color:#194f65;padding:19px;font-weight:750;font-size:13px}.evidence-item span b{font:normal 21px var(--serif);color:#3e8ba1}.evidence-item i{margin-left:auto;font-size:19px;font-style:normal}.source-list{display:grid;grid-template-columns:1.2fr .8fr;gap:50px;margin-top:50px;padding:32px 0;border-top:1px solid #d9e4e7;border-bottom:1px solid #d9e4e7}.source-list h3{font-size:20px;color:#0b4d6a}.source-list p{font-size:13px;color:#6a808a}.source-links{display:grid;grid-template-columns:1fr 1fr;align-content:center;gap:8px}.source-links a{border:1px solid #dae7e9;border-radius:10px;padding:12px;font-size:11px;font-weight:750;color:#12698a}.source-links a:hover{background:#e6f1f3}.limitations{font-size:12px;line-height:1.65;color:#687e87;margin-top:27px}.limitations strong{color:#2a6175}.closing{background:linear-gradient(130deg,#0a597b,#063b58 65%,#092e46);color:white;text-align:center;padding:145px 0 75px}.closing .eyebrow{color:#b3dce9}.closing h2{font-size:clamp(48px,6vw,84px);line-height:1.07;margin:22px auto 28px;max-width:1120px;color:white}.closing h2 em{color:#afdce9}.closing-inner>p:not(.eyebrow){font-size:17px;line-height:1.7;color:#c3dae4;max-width:660px;margin:0 auto 30px}.closing-cta{display:flex;justify-content:center;gap:12px;flex-wrap:wrap}.closing-brands{border-top:1px solid #ffffff33;display:flex;gap:28px;align-items:center;justify-content:center;margin-top:115px;padding-top:30px}.closing-brands img:first-child{width:196px}.closing-brands span{font-size:10px;letter-spacing:.1em;color:#b4cbd5}.closing-vynzo{width:150px;filter:brightness(0) invert(1)}.footer{padding:25px 6%;background:#082d44;color:#9fbbc7;display:flex;justify-content:space-between;align-items:center;gap:20px}.footer>div{display:flex;gap:16px;align-items:center;font-size:11px}.footer strong{color:#d8eaf1}.footer a{color:#d6ecf3}.modal,.image-modal{display:none;position:fixed;z-index:300;inset:0;align-items:center;justify-content:center;padding:25px}.modal.open,.image-modal.open{display:flex}.modal-scrim,.image-scrim{position:absolute;inset:0;background:#061b2bcc;backdrop-filter:blur(7px)}.modal-dialog{width:min(1010px,98vw);max-height:90vh;overflow:auto;border-radius:27px;background:#fff;position:relative;z-index:1;display:grid;grid-template-columns:38% 62%;box-shadow:0 30px 100px #0004}.modal-close{position:absolute;top:20px;right:24px;border:0;background:#fff;border-radius:50%;width:40px;height:40px;font-size:26px;z-index:3;color:#105a7b;box-shadow:0 4px 15px #0002}.modal-side{background:linear-gradient(150deg,#075d7f,#07354e);color:white;padding:52px 36px;display:flex;flex-direction:column;min-height:505px}.modal-side>span{font-size:10px;letter-spacing:.16em;font-weight:850;color:#a6d7e6}.modal-glyph{font-size:65px;margin:70px 0 25px;color:#bce5ed}.modal-side h2{font-size:46px;line-height:1.1;color:white;margin:0 0 22px}.modal-side p{font-size:14px;color:#c3dee7;line-height:1.6}.modal-micro{font-size:10px;letter-spacing:.1em;color:#a5ccda;margin-top:auto}.modal-body{padding:50px 35px}.modal-fields{display:grid;grid-template-columns:1fr 1fr;gap:12px}.modal-field{background:#f2f7f8;border-radius:14px;padding:20px;min-height:105px}.modal-field h4{font-size:10px;letter-spacing:.08em;color:#146c89;margin-bottom:10px}.modal-field p{font-size:12px;line-height:1.55;color:#6a7e88;margin:0}.image-modal-box{z-index:1;position:relative;background:white;border-radius:20px;padding:20px;max-width:min(1300px,96vw);max-height:90vh;overflow:auto;box-shadow:0 30px 100px #0005}.image-modal-box img{max-height:75vh;max-width:100%;width:auto;object-fit:contain}.image-modal-box p{margin:14px 0 0;color:#627783;font-size:12px}.image-modal-box .modal-close{top:8px;right:8px}.image-modal-box .modal-close:hover{background:#e9f3f6}
@media(max-width:1420px){.sitebar-inner{margin:0 22px}.nav-links{gap:12px}.nav-links a{font-size:11px}.agency-mark{width:95px}.clinic-mark img{width:139px}.print-btn{padding:12px}.section-inner{width:min(1230px,calc(100% - 70px))}}
@media(max-width:1100px){.nav-links{display:none;position:absolute;top:84px;left:0;right:0;background:white;border:1px solid #dbe8ea;box-shadow:var(--shadow);border-radius:20px;flex-wrap:wrap;padding:23px;gap:18px}.nav-links.open{display:flex}.nav-links a{font-size:13px}.menu-btn{display:block}.hero-layout{gap:40px}.hero h1{font-size:75px}.hero-art{height:420px}.network-grid{grid-template-columns:repeat(3,1fr)}.network-card{min-height:295px}.campaign-grid{grid-template-columns:repeat(4,1fr)}.channel-plan{grid-template-columns:repeat(4,1fr)}.channel-plan>div:first-child{grid-column:1/-1}.social-proof{gap:14px;padding:16px}.social-number{font-size:42px}.split-title{gap:45px}.split-title h2{font-size:59px}}
@media(max-width:800px){.section{padding:78px 0}.section-inner{width:calc(100% - 38px)}.sitebar{top:8px}.sitebar-inner{margin:0 9px;height:64px;padding:0 11px}.clinic-mark img{width:118px}.agency-mark{width:92px}.brand-pair{gap:6px}.print-btn span{display:none}.print-btn{font-size:15px;padding:10px 12px}.hero{padding-top:130px}.hero-overline{margin-bottom:30px}.hero-layout{grid-template-columns:1fr}.hero h1{font-size:clamp(54px,11vw,86px)}.hero-art{height:350px}.hero-bottom{grid-template-columns:repeat(2,1fr);margin-top:35px}.metric{padding:20px!important;border:0!important;border-top:1px solid #cbdfe6!important}.metric:nth-child(even){border-left:1px solid #cbdfe6!important}.metric-number{font-size:40px}.split-title{grid-template-columns:1fr;gap:18px}.split-title h2{font-size:clamp(40px,8vw,61px)}.split-title p{max-width:680px}.insight-grid,.issues-grid,.roadmap-grid,.social-top,.evidence-grid{grid-template-columns:repeat(2,1fr)}.data-grid,.linkedin-deep{grid-template-columns:1fr}.stat-tower{grid-template-columns:repeat(3,1fr);grid-template-rows:1fr}.stat-tile strong{font-size:43px}.perf-columns,.kpi-section{grid-template-columns:1fr}.priorities{grid-template-columns:1fr;gap:20px}.network-grid{grid-template-columns:repeat(2,1fr)}.campaign-grid{grid-template-columns:repeat(2,1fr)}.channel-plan{grid-template-columns:repeat(2,1fr)}.journey-content{grid-template-columns:1fr}.journey-steps button span{width:44px;height:44px;font-size:16px}.journey-steps:before{top:22px}.journey-steps button{font-size:10px}.source-list{grid-template-columns:1fr;gap:18px}.closing h2{font-size:clamp(46px,9vw,72px)}.footer,.footer>div{flex-wrap:wrap}.modal-dialog{grid-template-columns:1fr}.modal-side{min-height:260px;padding:25px}.modal-glyph{margin:12px 0;font-size:35px}.modal-side h2{font-size:40px}.modal-side p{margin-bottom:0}.modal-body{padding:26px}}
@media(max-width:480px){.clinic-mark img{width:95px}.agency-mark{width:75px}.brand-x{font-size:15px}.sitebar-inner{gap:7px}.hero h1{font-size:53px}.lede{font-size:16px}.hero-art{padding:23px;height:350px}.hero-art-title{font-size:38px}.metric-number{font-size:36px}.metric-label{font-size:10px}.section-kicker{font-size:9px;gap:9px;letter-spacing:.08em}.section-kicker>span:last-child{font-size:8px}.section-kicker .line{width:20px}.insight-grid,.issues-grid,.roadmap-grid,.social-top,.evidence-grid,.network-grid{grid-template-columns:1fr}.summary-strip{grid-template-columns:1fr 1fr;padding:12px}.summary-strip>div{padding:15px;border:0}.summary-strip b{font-size:12px}.big-data{padding:25px 18px;min-height:330px}.big-data-num{font-size:68px}.stat-tower{grid-template-columns:1fr}.stat-tile{padding:18px}.chapter-heading{flex-direction:column;align-items:flex-start;gap:6px}.chapter-heading>p{text-align:left}.callout{flex-direction:column;align-items:flex-start}.perf-stats{grid-template-columns:repeat(2,1fr)}.social-proof{padding:20px}.network-card{min-height:auto}.network-card p{min-height:auto}.journey-panel{padding:14px}.journey-steps{grid-template-columns:repeat(4,1fr)}.journey-steps:before{display:none}.journey-steps button{font-size:9px}.journey-steps button span{width:40px;height:40px}.journey-content{padding:25px 18px}.journey-main h3{font-size:32px}.journey-cards{grid-template-columns:1fr}.campaign-grid{gap:10px}.campaign-card{padding:15px;height:240px}.campaign-card h3{font-size:17px}.campaign-card p{font-size:11px}.channel-plan{gap:9px}.kpi-list{grid-template-columns:1fr}.source-links{grid-template-columns:1fr}.closing-brands{gap:15px;flex-wrap:wrap}.closing-brands img:first-child{width:170px}.closing-vynzo{width:130px}.modal{padding:12px}.modal-fields{grid-template-columns:1fr}.modal-side h2{font-size:34px}.modal-body{padding:20px}}
@media print{html{scroll-behavior:auto}body{background:white!important;-webkit-print-color-adjust:exact;print-color-adjust:exact;font-size:11px}.sitebar,.reading-progress,.modal,.image-modal,.hero-ctas,.print-btn,.menu-btn,.card-arrow{display:none!important}.section{padding:34px 0!important;break-inside:avoid}.section-inner{width:96%!important}.hero{min-height:0!important;padding-top:50px!important}.hero h1{font-size:62px}.hero-layout{gap:30px}.hero-art{height:320px}.split-title h2{font-size:43px}.insight-card{min-height:245px;padding:17px}.issue-card{min-height:160px;padding:15px}.campaign-card{height:190px;padding:15px}.data-grid,.insight-grid,.issues-grid,.perf-columns,.social-top,.network-grid,.roadmap-grid,.campaign-grid{break-inside:avoid}.journey-section,.closing,.big-data,.hero-art,.phase.featured,.journey-content{print-color-adjust:exact!important}.screenshot-frame,.evidence-item{break-inside:avoid}.footer{display:none}.modal{display:none!important}@page{size:A4 landscape;margin:12mm}}